AAF District Two
ENTRY SYSTEM IS NOW CLOSED
Thanks to all of the New York City and New Jersey professionals and students who’ve entered this year’s competition.
New York City Competition
Judging for the NY ADDYS will occur in late January. Winners will be notified and automatically advance to the district-level competition.
District Competition
NY ADDY winners will advance to the district level competing with entries from NY, NJ, PA, Delaware, Maryland and Washington, DC., to be judged in March. District Two winners will be notified and automatically advance to the national competition
National Competition
District winners will advance to the national competition to be held at ADMERICA in Chicago this June competing with district winners from across the country.
The 2018 American Advertising Awards (AAA) is the advertising industry’s largest and most representative competition since 1960 attracting over 40,000 companies every year in local advertising competitions. The mission of the AAA competition is to recognize and reward creative excellence in the art of advertising. Open to all advertising agencies and creative shops throughout New York City and New Jersey, the New York American Advertising Awards is the first of a three-tiered national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in District Two, one of 15 American Advertising Federation (AAF) district competitions throughout the US. District winners are then forwarded to the third tier, the national competition at the AAF. Entering the NY AAA competition is the first step toward winning a national award.
ENTRY OPTIONS
You must register as either a student or a professional for the New York competition. You can submit your work as either an individual single entry or as part of a campaign in each category. Students receive special discounted pricing.
Single Entry
$250
Campaign Entry
$270
Student Entry
$50
Creative work developed and that ran from January 1, 2017 to December 31, 2017 will be eligible for submission. View our complete listing of eligibility rules.
ENTRY DEADLINE EXTENDED
- Tuesday, January 16, 2018 5:00 PM – Final Submission Deadline
No work can be accepted or submitted after 5:00 PM on January 16th, 2018. The entry system will automatically shut down and no additional entries entered into the system.
MAIL-IN AND DROP-OFF LOCATIONS FOR ENTRIES, MANIFESTS, ENTRY FORMS, AND CHECKS
Mail-in Entries
BBDO New York
1285 Avenue of the Americas
New York, NY 10019
Attention: NEW YORK AAA’s/Addy’s/Erica Watts
(Display this message prominently on all packages.)
Drop-off Entries
Deliver all drop-off entries to BBDO offices.
All drop-offs must be prominently marked with:
BBDO New York
Attention: NEW YORK AAA’s/Addy’s/Erica Watts
(Display this message prominently on all packages.)
A FULL RANGE OF CATEGORIES
The competition is comprised of 15 categories with approximately 190 subcategories ranging from interactive and print media to out-of-home and broadcast. All GOLD award winners automatically advance to the next competition level.
RULES AND CATEGORIES
The competition is comprised of 15 categories with approximately 190 subcategories ranging from interactive and print media to out-of-home and broadcast. All GOLD award winners automatically advance to the next competition level. Download the complete categories and rules to learn more.
- Professional Entry Rules and Categories 2017-2018 (pdf)
- Students Entry Rules and Categories 2017-2018 (pdf)
SPECIAL INSTRUCTIONS FOR DIGITAL ENTRIES
- All digital entries that have been uploaded will still need to have an entry form for each entry submitted in an envelope and sent to BBDO.
- Digital entries require a working URL to be judged.
- A physical entry form and physical samples of the creative work suitable for judging (so please, make your entry as pretty as possible), must be submitted as part of the entry even though a PDF or JPG of the entry was uploaded.
PAYMENT OPTIONS
You can choose from 3 payment options including credit card, PayPal, and check.
STAY CONNECTED AND UP-TO-DATE
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CATEGORY CHANGES FOR THE 2017-2018
There has been a complete overhaul of the category structure for the 2017-2018 American Advertising Awards. Although category names and locations may have changed, anything that was eligible for entry last year is still eligible this year. While this is a summary of the significant changes, please review the complete rules for all the changes.
Advertising for the Arts & Sciences
The Advertising for the Arts & Sciences division has been eliminated. Any entry that previously went into this division should now be entered in the general divisions along with other work. Entries that were previously eligible in this division are not eligible in the public service categories.
Public Service and Advertising Industry Self-Promotion
While the Public Service and Advertising Industry Self-Promotion divisions have been eliminated, you will find special Public Service and Advertising Industry Self-Promotion categories included in all of the divisions.
All Videos In One Division
Categories for video and audio entries of all types that used to be spread throughout different divisions are now all located within the new Film, Video and Sound Division.
New Categories
Some of the new categories include:
- Music Videos
- Video Editing
- Voice-Over Talent
- Branded Content & Entertainment (Mixing entertainment with advertising)
- Integrated Brand Identity Campaign (A series of mixed elements to support a brand)
- Non-Traditional Advertising has been renamed to Guerrilla Marketing
New categories within Digital Creative Technology Elements of Advertising include:
-
- Augmented Reality
- Mobile Interaction
- User Experience
- Data Drive Media
- Innovative Use of Interactive/Technology
Also New This Year
Entries in the following Categories may only submit everything online and nothing is required to be delivered:
- Online/ Interactive categories (#37 – 47 and 73)
- Film, Video & Sound categories (#48 – 69)
- Select Elements of Advertising categories (#82 – 95)
For all other categories, a physical entry form and physical samples of the creative work suitable for judging must be submitted as part of the entry even though a PDF or JPG of the entry was uploaded.
Official Rules and Categories
For more information, download the complete categories and rules.
- Professional Entry Rules and Categories 2017-2018 (pdf)
- Students Entry Rules and Categories 2017-2018 (pdf)
Eligibility for Professionals
- All work entered into the competition must have first appeared between January 1 and December 31, 2017.
- With the exceptions of Public Service Advertising and Advertising Industry Self Promotion categories, and student entries, work entered must have been the result of paid creative services and/or media placement in the normal course of business.
- Entries must be submitted in the CBSA, DMA or MSA where the work was created (as defined by Arbitron or Nielsen for your local market). If multiple Ad Clubs are in the same CBSA, DMA or MSA the Ad Club located nearest to the entrant geographically will be the entry site.
- In the event there are entrants located in markets not served by a local American Advertising Awards-affiliated show, the acceptance, processing, judging, forwarding and fees of those entries will be decided by the governing body of the district in which the entrant is located. Additional geographic considerations are covered on page 7 of rules.
- Meet all eligibility and deadline requirements.
- Be entered in the correct category and be correctly identified.
- Include a completed and signed invoice/manifest form.
- Conform to defined submission requirements.
- Conform to all copyright laws.
View official Professional Entry Rules and Categories 2017-2018 (pdf)
Eligibility for Students
- Applicants must be enrolled in an accredited U.S. post-secondary educational institution.
- All worked entered into the competition must have been created between January 1 and December 21, 2017.
- Work may be developed specically for this competition or submitted from previous projects or competitions.
- Work must be created while entrant is a student not employed in the advertising industry. Student intern work is eligible if it is not used by or paid for by a client. Work developed for paying clients will not be accepted.
- Entries may be entered into only one local American Advertising Awards competition, which is determined by the location of the school at which the work was created. If an affiliated competition does not exist in the market (CBSA, DMA or MSA), the district will direct the entrant to the nearest affiliated competition.
- Recent graduates are eligible to enter as long as the entry was created while the entrant was a student during the 2017 calendar year and the entry meets all other requirements.
- Meet all eligibility and deadline requirements.
- Be entered in the correct category and be correctly identified.
- Include a completed and signed invoice/manifest form.
- Conform to defined submission requirements.
- Conform to all copyright laws.
View official Students Entry Rules and Categories 2017-2018 (pdf)
Note To Entrants
All entries must be submitted in the form in which they ORIGINALLY appeared. Any physical and/or printed entries, such as newspaper or magazine ads, photographs, collateral, product packaging, sales kits, newsletters, posters, menus, book and magazine designs, specialty advertising, etc. MUST be submitted for judging in their physical form (tear-sheets are not required) – in addition to being digitally uploaded in the online entry system. Large format physical pieces such as outdoor advertising etc should be submitted as physical photographs. Digital files ONLY are not acceptable. The exceptions to this rule are entries which originally appeared in digital or electronic form, such as websites, TV and radio spots, multimedia videos etc. see rules and categories. For these entries, a physical entry form is still required for official submission.
Please note, entry categories have been revised to include several new opportunities to submit your creative work this year.
Be sure to read the revised rules and categories documents to complete details.
REMEMBER
All digital entries that have been uploaded will still need to have an entry form for each entry submitted in an envelope and sent to BBDO (see mail-in/drop-off location instructions above). Digital entries require a working URL to be judged. A physical entry form and physical samples of the creative work suitable for judging (so please, make your entry as pretty as possible), must be submitted as part of the entry even though a PDF or JPG of the entry was uploaded. Do not forget to put the entry information, generated from the entry system, on the back of ALL entries.
2017 NY AMERICAN ADVERTISING AWARDS WINNERS
PROFESSIONAL WINNERS
Download the Complete Winners eBook
STUDENT WINNERS
Aliza Roth and Haley Jackson
Ariana Pierre Yanes, Frank Hammer & Paul DeMontpellier
Chandani Karnik, Luis Carlos Pombo
Deep Chhabria & Santh Kothot
Filipe Nogueira
Filipe Nogueira & Joel Robert Johnson
Filipe Nogueira, Haley Jackson & Stephanie Vicari
Kazunori Shiina
Kazunori Shiina, Chandani Karnik
Kim Truong, Wael Khairy, & Helen Lu
Sang Young Bae
Thompson Imasogie, Don Foshay & Cristina Nocerino
Tori Curtis & Marco Russo
Vrasidas Golemis
Yeon Sang Yoon & Joon Ho Ahn
Yeon Sang Yoon, Joon Ho Ahn & Jin Sung Park
Yuji Yang & Dayoung Hwang
Zuheir Kotob & Evelyne Wyss
Download the Complete Winners eBook
ABOUT THE AAF DISTRICT TWO
AAF District Two® (AAF D2) is a not-for-profit 501(c) (6) organization and is the second district of the American Advertising Federation (AAF) – The Unifying Voice For Advertising, home to the NY American Advertising Awards and represents chapters in NY, PA, Delaware, Maryland and Washington, DC. Our mission is to help foster, mentor, and support professional development, recognition and opportunities for communities of professionals and students in advertising, marketing, and design.
Mark Your Calendars! The 2018 New York American Advertising Awards Competition Is Coming In November The 2018 American Advertising Awards (AAA) is the advertising industry’s largest and most representative competition since 1960 attracting over 40,000 companies every year in local advertising competitions. The mission of the AAA competition is to recognize and…
Team Syracuse Newhouse School of Public Communications has won the 2017 American Advertising Federation District Two’s National Student Advertising Competition (NSAC) sponsored by Ajinomoto Windsor and Tai Pei Asian Foods.
#ReliveTheMoment – Team 874 @SyracuseU #winning the @AAFDistrictTwo #nsac2017 pic.twitter.com/EaTLJ6y0Bm
— AAF District Two (@AAFDistrictTwo) April 24, 2017
Team Syracuse Newhouse consisted of students Katherine Angst, Josh Daghir, Jess Dunne, Matt Hankin, Ryan Harper, Brianna Henry, Tessa Latrenta, Christian Lee, Elani Ruddock, Zack Schweikert, Mikaela Thomas, TJ Wells and Lan Zhang. The team was directed by lead faculty advisor Professor Brian Sheehan, co-advisor Professor Kevin Oneill and assisted by associate professor Beth Egan. Syracuse Newhouse were one of the first teams to present their advertising campaign for Tai Pei Asian Foods and was able to maintain their lead over 12 other competing colleges during a fierce 2 day event, which took place at the New York Institute of Technology (NYIT) Auditorium on Broadway in Manhattan on Saturday and Sunday, April 22nd and 23rd. This year’s team of esteemed judges selected by District Two NSAC chair Leslie Winthrop, included Abi Evans, Andrew Kyrejko, Bill Gentner, Brandon Cooke, and Craig Markus.
2017 District Two NSAC Chair and Judges
Leslie WinthropDistrict Two NSAC Chair AAR Partners
Abi Evans US New Business Director at mcgarrybowen
Andrew KyrejkoCreative Strategist at Lens & Focus
Bill Gentner Business Strategist, Former President and CEO of Kao Corporation
Brandon Cooke Global Chief Communications Officer at FCB
Craig MarkusExecutive Creative Director at Cramer-Krasselt
When all was said and done, the top 4 winning teams were
- Syracuse Newhouse
- St. Johns University
- Penn State University
- Ithaca College
Syracuse Newhouse will now represent AAF District Two and move onto the AAF NSAC semi-finals taking place May 4th and 5th, 2017. Semi-final winners will then move onto the AAF NSAC National finals to be held at the AAF National Conference ADMERICA in New Orleans, June 8-10, 2017 with the winners being announced on June 9, 2017 where the top three teams will be awarded with trophies and cash prizes: 1st place $3,500; 2nd place $2,500; and 3rd place $2,000. On behalf of AAF District Two, NSAC Chair Leslie Winthrop, Governor Doreen Defabio Duska, and Lt.Governor Daniel Chaparro would like to congratulate team Syracuse Newhouse on their win and wish them the best of luck in the upcoming NSAC semi-finals, with the hope of also being with them at the AAF NSAC National.
Additional Resources
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Upcoming Events
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2019 District Two Fall Leadership Conference
October 4 - October 5