2024 Corporate Sponsor:

The National Student Advertising Competition (NSAC) is a unique educational event that gives students hands-on experience with real-world advertising challenges. Each year, a corporate sponsor provides a detailed case study describing the background, current advertising situation, and objectives for one of its products or services. Students analyze the product, its market, and competitors to identify challenges, then develop a fully integrated advertising campaign.

Competition Structure:

• Regional Competitions: Held in 15 districts across the U.S. each spring, where student teams present their campaigns to a panel of industry professionals. The winning team from each district advances to the national competition.

• National Level: District winners, along with a “Wild Card” team from larger districts, compete at the AAF (American Advertising Federation) National Conference in June. National-level judges include professionals from the sponsor company and its advertising agencies.

The competition is managed by the AAF Education Services and the AAF Academic Division, which ensure fair competition standards and uphold high academic and professional expectations. Each year, over 150 colleges and universities participate, making the NSAC a major event in advertising education.