2018 NY ADDYs Competition

ENTRY SYSTEM IS NOW CLOSED
Thanks to all of the New York City and New Jersey professionals and students who’ve entered this year’s competition.

New York City Competition
Judging for the NY ADDYS will occur in late January. Winners will be notified and automatically advance to the district-level competition.

District Competition
NY ADDY winners will advance to the district level competing with entries from NY, NJ, PA, Delaware, Maryland and Washington, DC., to be judged in March. District Two winners will be notified and automatically advance to the national competition

National Competition
District winners will advance to the national competition to be held at ADMERICA in Chicago this June competing with district winners from across the country.

The 2018 American Advertising Awards (AAA) is the advertising industry’s largest and most representative competition since 1960 attracting over 40,000 companies every year in local advertising competitions. The mission of the AAA competition is to recognize and reward creative excellence in the art of advertising. Open to all advertising agencies and creative shops throughout New York City and New Jersey, the New York American Advertising Awards is the first of a three-tiered national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in District Two, one of 15 American Advertising Federation (AAF) district competitions throughout the US. District winners are then forwarded to the third tier, the national competition at the AAF. Entering the NY AAA competition is the first step toward winning a national award.


ENTRY OPTIONS
You must register as either a student or a professional for the New York competition. You can submit your work as either an individual single entry or as part of a campaign in each category. Students receive special discounted pricing.

Single Entry

Single Entry

$250

Campaign Entry
Campaign Entry

$270

Student Entry

Student Entry

$50

Creative work developed and that ran from January 1, 2017 to December 31, 2017 will be eligible for submission. View our complete listing of eligibility rules.

ENTRY DEADLINE EXTENDED

  • Tuesday, January 16, 2018 5:00 PM – Final Submission Deadline

No work can be accepted or submitted after 5:00 PM on January 16th, 2018. The entry system will automatically shut down and no additional entries entered into the system.

  Have Questions? Ask Us!  

 

MAIL-IN AND DROP-OFF LOCATIONS FOR ENTRIES, MANIFESTS, ENTRY FORMS, AND CHECKS


Mail-in Entries

BBDO New York
1285 Avenue of the Americas
New York, NY 10019
Attention: NEW YORK AAA’s/Addy’s/Erica Watts
(Display this message prominently on all packages.)


Drop-off Entries

Deliver all drop-off entries to BBDO offices.
All drop-offs must be prominently marked with:
BBDO New York
Attention: NEW YORK AAA’s/Addy’s/Erica Watts
(Display this message prominently on all packages.)

A FULL RANGE OF CATEGORIES
The competition is comprised of 15 categories with approximately 190 subcategories ranging from interactive and print media to out-of-home and broadcast. All GOLD award winners automatically advance to the next competition level.

RULES AND CATEGORIES
The competition is comprised of 15 categories with approximately 190 subcategories ranging from interactive and print media to out-of-home and broadcast. All GOLD award winners automatically advance to the next competition level. Download the complete categories and rules to learn more.

SPECIAL INSTRUCTIONS FOR DIGITAL ENTRIES

  • All digital entries that have been uploaded will still need to have an entry form for each entry submitted in an envelope and sent to BBDO.
  • Digital entries require a working URL to be judged.
  • A physical entry form and physical samples of the creative work suitable for judging (so please, make your entry as pretty as possible), must be submitted as part of the entry even though a PDF or JPG of the entry was uploaded.

PAYMENT OPTIONS

You can choose from 3 payment options including credit card, PayPal, and check.

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CATEGORY CHANGES FOR THE 2017-2018

There has been a complete overhaul of the category structure for the 2017-2018 American Advertising Awards. Although category names and locations may have changed, anything that was eligible for entry last year is still eligible this year. While this is a summary of the significant changes, please review the complete rules for all the changes.

Advertising for the Arts & Sciences

The Advertising for the Arts & Sciences division has been eliminated. Any entry that previously went into this division should now be entered in the general divisions along with other work. Entries that were previously eligible in this division are not eligible in the public service categories.

Public Service and Advertising Industry Self-Promotion

While the Public Service and Advertising Industry Self-Promotion divisions have been eliminated, you will find special Public Service and Advertising Industry Self-Promotion categories included in all of the divisions.

All Videos In One Division

Categories for video and audio entries of all types that used to be spread throughout different divisions are now all located within the new Film, Video and Sound Division.

New Categories

Some of the new categories include:

  • Music Videos
  • Video Editing
  • Voice-Over Talent
  • Branded Content & Entertainment (Mixing entertainment with advertising)
  • Integrated Brand Identity Campaign (A series of mixed elements to support a brand)
  • Non-Traditional Advertising has been renamed to Guerrilla Marketing

New categories within Digital Creative Technology Elements of Advertising include:

    • Augmented Reality
    • Mobile Interaction
    • User Experience
    • Data Drive Media
    • Innovative Use of Interactive/Technology
Also New This Year

Entries in the following Categories may only submit everything online and nothing is required to be delivered:

  • Online/ Interactive categories (#37 – 47 and 73)
  • Film, Video & Sound categories (#48 – 69)
  • Select Elements of Advertising categories (#82 – 95)

For all other categories, a physical entry form and physical samples of the creative work suitable for judging must be submitted as part of the entry even though a PDF or JPG of the entry was uploaded.

Official Rules and Categories

For more information, download the complete categories and rules.

 

Eligibility for Professionals
  • All work entered into the competition must have first appeared between January 1 and December 31, 2017.
  • With the exceptions of Public Service Advertising and Advertising Industry Self Promotion categories, and student entries, work entered must have been the result of paid creative services and/or media placement in the normal course of business.
  • Entries must be submitted in the CBSA, DMA or MSA where the work was created (as defined by Arbitron or Nielsen for your local market). If multiple Ad Clubs are in the same CBSA, DMA or MSA the Ad Club located nearest to the entrant geographically will be the entry site.
  • In the event there are entrants located in markets not served by a local American Advertising Awards-affiliated show, the acceptance, processing, judging, forwarding and fees of those entries will be decided by the governing body of the district in which the entrant is located. Additional geographic considerations are covered on page 7 of rules.
  • Meet all eligibility and deadline requirements.
  • Be entered in the correct category and be correctly identified.
  • Include a completed and signed invoice/manifest form.
  • Conform to defined submission requirements.
  • Conform to all copyright laws.

View official Professional Entry Rules and Categories 2017-2018 (pdf)

Eligibility for Students
  • Applicants must be enrolled in an accredited U.S. post-secondary educational institution.
  • All worked entered into the competition must have been created between January 1 and December 21, 2017.
  • Work may be developed specically for this competition or submitted from previous projects or competitions.
  • Work must be created while entrant is a student not employed in the advertising industry. Student intern work is eligible if it is not used by or paid for by a client. Work developed for paying clients will not be accepted.
  • Entries may be entered into only one local American Advertising Awards competition, which is determined by the location of the school at which the work was created. If an affiliated competition does not exist in the market (CBSA, DMA or MSA), the district will direct the entrant to the nearest affiliated competition.
  • Recent graduates are eligible to enter as long as the entry was created while the entrant was a student during the 2017 calendar year and the entry meets all other requirements.
  • Meet all eligibility and deadline requirements.
  • Be entered in the correct category and be correctly identified.
  • Include a completed and signed invoice/manifest form.
  • Conform to defined submission requirements.
  • Conform to all copyright laws.

View official Students Entry Rules and Categories 2017-2018 (pdf)

Note To Entrants
All entries must be submitted in the form in which they ORIGINALLY appeared. Any physical and/or printed entries, such as newspaper or magazine ads, photographs, collateral, product packaging, sales kits, newsletters, posters, menus, book and magazine designs, specialty advertising, etc. MUST be submitted for judging in their physical form (tear-sheets are not required) – in addition to being digitally uploaded in the online entry system. Large format physical pieces such as outdoor advertising etc should be submitted as physical photographs. Digital files ONLY are not acceptable. The exceptions to this rule are entries which originally appeared in digital or electronic form, such as websites, TV and radio spots, multimedia videos etc. see rules and categories. For these entries, a physical entry form is still required for official submission.

Please note, entry categories have been revised to include several new opportunities to submit your creative work this year.

Be sure to read the revised rules and categories documents to complete details.

REMEMBER
All digital entries that have been uploaded will still need to have an entry form for each entry submitted in an envelope and sent to BBDO (see mail-in/drop-off location instructions above). Digital entries require a working URL to be judged. A physical entry form and physical samples of the creative work suitable for judging (so please, make your entry as pretty as possible), must be submitted as part of the entry even though a PDF or JPG of the entry was uploaded. Do not forget to put the entry information, generated from the entry system, on the back of ALL entries.

  Have Questions? Ask Us!  


2017 NY AMERICAN ADVERTISING AWARDS WINNERS
PROFESSIONAL WINNERS
BBDO Logo
Decoded Advertising Logo
Devito/Verdi Logo
Gryo Logo
Havas Logo
Qualls Benson Logo
Travel Channel Logo

 

Download the Complete Winners eBook

 

STUDENT WINNERS

Aliza Roth and Haley Jackson

Ariana Pierre Yanes, Frank Hammer & Paul DeMontpellier

Chandani Karnik, Luis Carlos Pombo

Deep Chhabria & Santh Kothot

Filipe Nogueira

Filipe Nogueira & Joel Robert Johnson

Filipe Nogueira, Haley Jackson & Stephanie Vicari

Kazunori Shiina

Kazunori Shiina, Chandani Karnik

Kim Truong, Wael Khairy, & Helen Lu

Sang Young Bae

Thompson Imasogie, Don Foshay & Cristina Nocerino

Tori Curtis & Marco Russo

Vrasidas Golemis

Yeon Sang Yoon & Joon Ho Ahn

Yeon Sang Yoon, Joon Ho Ahn & Jin Sung Park

Yuji Yang & Dayoung Hwang

Zuheir Kotob & Evelyne Wyss

 

Download the Complete Winners eBook

 


ABOUT THE AAF DISTRICT TWO

AAF District Two® (AAF D2) is a not-for-profit 501(c) (6) organization and is the second district of the American Advertising Federation (AAF) – The Unifying Voice For Advertising, home to the NY American Advertising Awards and represents chapters in NY, PA, Delaware, Maryland and Washington, DC. Our mission is to help foster, mentor, and support professional development, recognition and opportunities for communities of professionals and students in advertising, marketing, and design.

Mark Your Calendars! The 2018 New York American Advertising Awards Competition Is Coming In November The 2018 American Advertising Awards (AAA) is the advertising industry’s largest and most representative competition since 1960 attracting over 40,000 companies every year in local advertising competitions. The mission of the AAA competition is to recognize and…

Read more...

Team Syracuse Newhouse School of Public Communications has won the 2017 American Advertising Federation District Two’s National Student Advertising Competition (NSAC) sponsored by Ajinomoto Windsor and Tai Pei Asian Foods.

Team Syracuse Newhouse consisted of students Katherine Angst, Josh Daghir, Jess Dunne, Matt Hankin, Ryan Harper, Brianna Henry, Tessa Latrenta, Christian Lee, Elani Ruddock, Zack Schweikert, Mikaela Thomas, TJ Wells and Lan Zhang. The team was directed by lead faculty advisor Professor Brian Sheehan, co-advisor Professor Kevin Oneill and assisted by associate professor Beth Egan. Syracuse Newhouse were one of the first teams to present their advertising campaign for Tai Pei Asian Foods and was able to maintain their lead over 12 other competing colleges during a fierce 2 day event, which took place at the New York Institute of Technology (NYIT) Auditorium on Broadway in Manhattan on Saturday and Sunday, April 22nd and 23rd. This year’s team of esteemed judges selected by District Two NSAC chair Leslie Winthrop, included Abi Evans, Andrew KyrejkoBill GentnerBrandon Cooke, and Craig Markus.

2017 District Two NSAC Chair and Judges

Leslie Winthrop
District Two NSAC Chair AAR Partners
Abi Evans
US New Business Director at mcgarrybowen
Andrew Kyrejko
Creative Strategist at Lens & Focus
Bill Gentner
Business Strategist, Former President and CEO of Kao Corporation
Brandon Cooke
Global Chief Communications Officer at FCB
Craig Markus
Executive Creative Director at Cramer-Krasselt

When all was said and done, the top 4 winning teams were

  1. Syracuse Newhouse
  2. St. Johns University
  3. Penn State University
  4. Ithaca College

Syracuse Newhouse will now represent AAF District Two and move onto the AAF NSAC semi-finals taking place May 4th and 5th, 2017. Semi-final winners will then move onto the AAF NSAC National finals to be held at the AAF National Conference ADMERICA in New Orleans, June 8-10, 2017 with the winners being announced on June 9, 2017 where the top three teams will be awarded with trophies and cash prizes: 1st place $3,500; 2nd place $2,500; and 3rd place $2,000. On behalf of AAF District Two, NSAC Chair Leslie WinthropGovernor Doreen Defabio Duska, and Lt.Governor Daniel Chaparro would like to congratulate team Syracuse Newhouse on their win and wish them the best of luck in the upcoming NSAC semi-finals, with the hope of also being with them at the AAF NSAC National.

Additional Resources
2017 NY American Advertising Awards

Enter the New York American Advertising Awards Competition! It’s faster, easier and still more economical than ever to show off your best work! Economical? Your entry fee covers your entries all the way from local, to regional, to the national competition level. That means you only pay once – but keep on advancing…

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Celebrating an Advertising Pioneer

District 2 of the AAF Introduces First Annual Legacy of a Lifetime Awards NEW YORK, NEW YORK, August 29, 2016 – Advertising legend Patricia Martin was a force to be reckoned with. Anyone in the industry will tell you that – with a smile and a nod of the head. A true industry…

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THE FIRST ANNUAL LEGACY OF A LIFETIME AWARDS TO SPONSOR, SUPPORT, OR ATTEND VISIT LEGACYOFALIFETIME.ORG Join us as we commemorate a lifetime of contributions by Patricia Martin through the First Annual Legacy of a Lifetime Celebration. During a long and illustrious career that earned her a spot in the Advertising Hall of Fame, Pat was immersed…

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