Loading Events

« All Events

2019 District Two Fall Leadership Conference

October 4 - October 5

We are excited to announce that the 2019 AAF District 2 Fall Leadership Conference will be hosted by AAF Baltimore in Baltimore, MD at the beautiful and historic Lord Baltimore Hotel.

Hotel reservations must be made directly with the Lord Baltimore Hotel online at this link or call 855-539-1928 and ask for Group ID 1910AAF to receive discounted rates: $189 Single/Double. Group rate available until September 11, 2019.

Conference Registration Fee $235.00 per person | Please use this form to register your attendees.

Schedule of Events:

Friday, October 4, 2019

Agency Tour and Lunch | 11:30 am
Take a tour of some of Baltimore’s amazing agencies and design studios — big and small — and enjoy a catered lunch along the way! You’ll get a chance to see the work coming out of Charm City as well as get a glimpse of the creative culture. The agency tour is sponsored by SharpSpring.

  • 12:oopm: Arrive at idfive– 81 Mosher St. Baltimore, MD 21217
  • 1:15pm:  Arrive at Producers – 3700 Malden Ave. Baltimore, MD 21211
  • 2:15pm: Arrive at Havas – 700 E Pratt St. #1050. Baltimore, MD 21202
  • 3:15pm: Arrive at Alex+Tom – 3500 Boston St. Suite 225. Baltimore, MD 21224
  • 4:15pm: Arrive at Planit – 1414 Key Highway. Suite 100. Baltimore MD 21230
  • 5:15 pm: Drop off at Lord Baltimore Hotel 20 W Baltimore St. Baltimore MD 21201

Open Bar Happy Hour at the SkyBar | 5:15 – 6 pm
Perched on the hotel’s 19th floor rooftop with stunning views of the surrounding skyline, the open-air LB Skybar draws a fashionable crowd with its hand-crafted cocktails and a full menu of light bites.

Dinner the Versailles Room | 6 – 9 pm 
Versailles Room is a French-inspired ballroom replete with vaulted ceilings, inviting colors, and gourmet dining. Dinner will feature a custom-crafted chef’s menu with a fresh take on local and regional fare. There’s a reason Baltimore is recognized as one of the top dining destinations in the U.S.

Mt. Vernon Oktoberfest | Post-dinner until 11 pm
After dinner, celebrate our local connections to German culture, art, dance, music, food, and beer in Baltimore. The 2-day festivities of Oktoberfest include a biergarten serving local Baltimore beers, local takes on traditional German foods, musical performances by a variety of traditional Bavarian folk bands as well as contemporary musicians, traditional alpine dance troupes and dance lessons, theatrical performances and readings of short plays, musicals and poems, a Bavarian-themed Drag Show, and Oktoberfest games.

Saturday, October 5, 2019 

Breakfast and Wake-up | 8:30 am


Welcome from the AAF Baltimore | 9:00 am

Matt McDermott — President, AAF Baltimore


Remarks and Updates from D2 Governor | 9:15 am

John Mulder — Governor AAF District 2


 State of AAF Government Affairs | 9:45 am

Clark Rector — Executive Vice President-Government Affairs


Mid-Morning Coffee Break and AAF Member Experience Workshop | 10:15 am

An interactive working session that will allow clubs to share how they’re connecting with members, providing value, and helping the industry in their region thrive. It’ll also provide an opportunity to work together to create new strategies and tactics to keep clubs relevant and members engaged.

Carol Montoya — Treasurer, AAF District 2


Recruiting a More Diverse and Inclusive Membership/Leadership | 11:30 am

Strategies for creating a board environment that celebrates and welcomes diversity – and provides opportunities to enrich the AAF club experience.

Lia James — Co-Curator, Human Inclusive


Lunch +  ADDY Update | 12:15 pm


Keep it Local | 1:0 pm

Keeping talent in market can be a challenge – especially as a new generation of professionals enter the workplace with different ideals and priorities than generations past. Here’s what we can do to attract and keep talent in our regions (and protect the pool of potential members).

Alexandra Anderson — Assistant Vice President, The Creative Group, A Robert Half Company


Get ‘Em While They’re Young – Engaging Colleges and Universities | 1:45 pm

A syllabus for building and maintaining relationships in higher ed as part of a larger member acquisition and brand awareness play.

Judy Markoe — President, AAF DC’s Foundation

Katie Dirks — Vice Chair, Ad2 National


Bringing Streaming Video into Your Club’s Programming | 2:45 pm

How to enhance your events and expand your reach with polished production quality using popular streaming platforms like Facebook Live.

Marty Jenoff — President, Focal Point Productions/Photojournalist and Editor, WBAL


Mid-Afternoon Re-charge | 3:30 pm


Hot Topic: It Ain’t Easy Advertisin’ Green | 3:45 pm

Cannabis marketing has exploded with the rapid expansion of outlets and fast-changing laws regulating the sale and consumption of products. But where does that leave us as advertisers and marketers? We have some ideas

Tentatively: Tom Shaw — Director of Digital,  MNI Target Media 


Hot off the Presses | 4:30 pm

Strategies to build brand awareness and affinity for your club through media, content, and thought leadership.

Ashlene Larson — 2nd VP/PR Chair, AAF Baltimore

Wrap-Up | 5:15 pm

An Evening @
Urban Axes  | 7:30 – 10:30 pm

Each event starts with 1:1 instruction from dedicated coaches that will have a group hitting bullseyes in no time. Then round-robin play begins, competing for points to seed attendees for the final tournament to crown an axe-throwing champion.

Separate cost = $60 per person. (Please let us know by September 26th if you plan to attend! Email pearl@baltimoreadvertising.com.)

Also includes for each attendee:
– Personal Coaching Session & Target Practice
– Nachos from Papi’s Tacos
– Soda / Bottled Water & Urban Axes Koozie



October 4
October 5
Event Category:


Lord Baltimore Hotel, MD
20 W Baltimore St
Baltimore, MD 21201 United States
+ Google Map