2018 National Student Advertising Competition (NSAC)

This year, Ocean Spray is the corporate sponsor for the AAF National Student Advertising Competition (NSAC). Eighteen schools for AAF D2 will compete for the chance to go to the NSAC finals in June at ADMERICA in Chicago.

Join us for the D2 NSAC presented by FCB.

All are welcome to attend presentations to see the future of our industry!

April 20-21
NYIT Auditorium on Broadway
1871 Broadway
New York, NY

The Judges

Friday Judges

Arun Nemali – Arun is a founding partner at The Lucy Collective and a 25+ year award-winning Creative Director/Copywriter based in New York City. He has worked at some of the most successful advertising agencies and generated transformative platform ideas that have built brands, increased engagement, changed behavior and boosted business for blue-chip and challenger brands across the category spectrum.
Agencies: TBWA/Chiat Day, BBDO, Mullen-Lowe Profero, KBS, Arnold, McGarry Bowen, Ogilvy, Y&R, Havas, McCann, JWT, Dentsu, Deutsch. Brands: Amex, Dell, Kmart, International Paper, McAfee, Mercedes Benz, Volvo, Smirnoff Vodka, Diet Coke, Sprite, Steve Madden, Goldman Sachs, Absolut, Kleenex, Lysol, Delta Airlines, Castrol, Hebrew National. Arun’s work has been recognized and awarded by the One Show, Cannes, Art Directors Club, The Effies, Archive magazine, and is a part of the permanent collection at MOMA.

Jasmine Dadlani – Recently joined McKinney after serving as Senior Vice President, Director of Brand Planning at Cramer-Krasselt. Formerly SVP/ Brand Planning at Deutsch New York and Brand Planning Director at Arnold Worldwide in Washington, D.C. Graduated from Northwestern University (Cum Laude, Bachelor of Science Communication Studies).

Brooke Miller – Vice President, Global Development – Brooke is an accomplished advertising agency business development and marketing leader with 10+ years of experience, who is a details and solutions-obsessed, relationship builder with a passion for moving business forward (and is always up for a laugh while doing so).

Megan Collins – Megan is an Account Supervisor at Leo Burnett in Chicago, working on the Kellogg’s account across Froot Loops, Rice Krispies and Rice Krispies Treats. Megan graduated from the University of Pittsburgh with a Bachelor’s of Science in Marketing and Finance.  Chicago has been home to Megan for the past 6 years. She started her career in Experiential Marketing working for Momentum Worldwide for 3 years across a diverse range of accounts – U.S. Army, Allstate, Procter & Gamble. For the last 3 years, Megan has worked on the Kellogg’s account team at Leo Burnett and has been leading the development of 360 campaigns across some of Kellogg’s most iconic brands. Some of her best experience has been her time spent working on the new business team to win the Special K business and launching a new positioning for the brand in 2017.

Saturday Judges

George Nguyen – George is a founding partner and Head of Strategy at The Lucy Collective –Nearly two decades of agency experience in both North America and Asia in both strategy and senior management roles have given George a unique combination of operational and strategic experience. He has been lucky enough to spend time in leading multi-national agencies including TBWA\, DDB, and R/GA as well as boutique creative shops such as StrawberryFrog before joining The Lucy Collective. With a career that has stretched across a breadth of categories including footwear, automotive, telecom, entertainment, consumer packaged goods and conservation, he has also worked on some of the most applauded campaigns on the planet for a number of blue-chip and global clients including VW’s “Drivers Wanted”, Mahindra & Mahindra’s “Rise”, and The American Legacy Foundation’s “Truth” anti-smoking campaign (voted Campaign of the Decade by the readers of Advertising Age). His client experience also includes Samsung, Nike, Nissan, Google, NBA, Crocs, Adidas, Gatorade, Frito-Lay, JanSport, Gillette, McDonald’s, Unilever, General Motors, Standard Chartered Bank, and Visa.

Will Sandwick – Will Sandwick is the Head of Analytics at J Walter Thompson NY where he leads a discipline responsible for creating a vision and application for all data the agency collects on behalf of clients including J&J, Rolex, and Northwell Health. Will brings over 9 years of marketing analytics experience to the agency having previously served at R/GA, Droga5, The Barbarian Group, and Blippar. His past work includes creating systems to measure ROI, processes that allow speed to optimization, and developing tools that fuel creative insights for clients including Nike, Pepsi, Coca-Cola, Jockey, Chobani, Etihad Airways, and L’Oreal. Will’s passion lies in using data to enable rapid testing of creative hypotheses. He is an avid speaker and has given talks at the Miami Ad School, New Inc., The Samsung Accelerator, and CCNY Branding and Integrated Communications. Additionally, his work has been cited/quoted in periodicals such as Adweek, Advertising Age, Creativity Online, Forbes, CNBC, ClickZ, and MediaPost.

Mary Warner – Mary Warner is a Creative Director/Art Director based out of J. Walter Thompson, New York. Her work as been recognized for brands such as HSBC, Microsoft, Rolex, The Diamond Trading Company, Macy’s, Nestle’, Johnson & Johnson and Wilkinson Sword, Tylenol and Northwell Health. After several years in the business, she took a hiatus to enroll in FIT’s Toy Design Program which resulted in an internship with Inventor Group, Breslow, Morrison and Terzian (now Big Monster Toys) in Chicago. There she designed toys for companies such as Mattel, Tyco and Play School. She ultimately returned to advertising-and back to J. Walter Thompson working on global and domestic projects such as launching HSBCs “Your Point of View” campaign in addition to Microsoft’s B to B “It’s Everybody’s Business” and Microsoft’s Office Consumer 2010 “Make it Great” Campaigns. She’s also worked on luxury and fashion brands such as Rolex, The Diamond Trading Company and Macy’s. She also dabbled in food with the launch of Nestle’s Lean Cuisine “Be Culinary Chic” campaign. Over the past several years, she’s helped launch Tylenol’s “What Matters Most” campaign as well as Northwell Health’s “Look North” campaign. Also short listed at Cannes for Film Craft for Schick Wilkenson Sword’s “Crib In My Pants.” SHOTS Magazine September 2018, featured her in their “Bad Decisions” article photographed eating a vending machine cheeseburger.
In addition to advertising, Mary is working with her writer, Larry Silberfein, to edit a Narrative short film based on one of Larry’s short stories. Hoping to be finished soon…

Henry Riggall – Henry is Director of Global Growth for J. Walter Thompson Worldwide. He is responsible for leading the New Business efforts for the entire JWT network, including creating and implementing a global new business strategy.
With the communications industry going through a tremendous amount of change, he is constantly looking for new opportunities to help JWT grow into new, emerging sectors and find new ways of futureproofing JWT and their clients.
Originally from the UK, he moved to JWT New York in 2016 from JWT London, where he led the agency’s new business function to wins that included Qatar Airways, Philadelphia, Legal & General and Ribena. Before joining JWT, he spent five years at Havas, leading New Business efforts for their CRM, Digital and Data division. Fluent in French, and a keen rugby player, Henry spends most of his free time staring at the guitar in his room promising he’ll pick it up again one day.

For recent NSAC entries, visit our blog.

What is the NSAC?

Each year, a corporate sponsor provides an assignment or case study outlining the history of its product and current advertising situation. The case study is always candid and reflects a real world situation. Students must research the product and its competition, identify potential problem areas and devise a completely integrated communications campaign for the client. Each student team then “pitches” its campaign to a panel of judges.

Regional NSAC competitions are held each spring in 15 districts throughout the U.S. The winning team in each district then advances to compete on the national level at the AAF National Conference in June. Districts having 12 or more teams are granted a Wild Card Team.

The Structure of the NSAC Competition

The AAF is divided into 15 districts, each containing one to five states. Each district holds a competition in April. The winning team in each district and one wild card team then advances to compete on the national level at the AAF National Conference in June.

Professionals in the communications industry conduct judging for the district competition and judges at the national level are selected from the client and their advertising agencies. Year after year, some districts have as many as 22 teams competing. More than 150 colleges and universities take on the NSAC challenge each year on a national level.

The AAF Education Services department and the AAF Academic Division, comprised of a group of advertising educators and practitioners from across the country that oversees the policies and procedures of the competitions, govern the competition. These members ensure that there is a level playing field and that the competition demonstrates the highest academic and professional standards.

See the history of the D2 NSAC competition here. For more information, contact the American Advertising Federation or Leslie Winthrop, District 2 NSAC Coordinator.

District 2 NSAC Coordinator

Leslie Winthrop, often times characterized as the “Madison Avenue Matchmaker,” joined the Advertising Agency Register (now AAR Partners) in 1980, to help launch the AAR concept in the United States. Noting that Leslie has personally conducted over 1,500 successful agency searches doesn’t begin to describe the breadth and depth of her knowledge. Since co-founding AAR North America in 1980, Leslie has counseled top executives in virtually every field and is dedicated to ensuring that each client-agency relationship is strong, successful, and long lasting.

Since 2005, she has gone one step further to support the agency’s new business department by co-founding a powerful new business resource tool, called Access Confidential, which has become the ‘go-to’ central intelligence hub for the new business executive.

Being dedicated to only the business world isn’t enough for Leslie. She has served as Chair of the Marketing Communications Group of the UJA Federation of New York, past President and Foundation Chair of The Advertising Club (of New York), past Governor and still serves on the Executive Member Committee of District 2/AAF, has sat on the Board of Directors of the University Settlement House, and has held a Corporate Seat on the National Board of Directors of the American Advertising Federation.

Leslie earned a BA in 1970 and an MBA in marketing in 1972 from Baruch College of the City University of New York. Leslie lives primarily in Boca Raton, FL with her Teacup Yorkie, Cagney.